Overview
Server-side API guide for exposing Bazaarvoice C&C gallery content as Schema.org structured data so search engines and AI crawlers can discover, index, and connect visual UGC to product pages.
What is Gallery Structured Data API
Bazaarvoice Gallery Structured Data API is a server-side API that delivers visual gallery content — social media UGC, brand media, and influencer content — as Schema.org structured data markup. This ready-to-embed markup ensures AI crawlers and search engines can discover and index your gallery content without executing JavaScript.
Modern AI engines like ChatGPT, Claude, Perplexity, and Google AI Overviews cannot execute client-side JavaScript. Gallery content rendered via widgets remains invisible to these crawlers. The Gallery Structured Data API solves this by returning structured data in formats crawlers can parse: JSON-LD, Microdata, or raw JSON.
Benefits of Gallery Structured Data API
- Simultaneous SEO and GEO optimization with a single API integration
- Real-time gallery data directly from Bazaarvoice — always current, never stale
- No SDK required — simple REST API with server-side implementation
- Multiple output formats — JSON-LD (default), Microdata, or raw JSON
- Uses the same
dataSourceIdand filters as your frontend C&C widgets
SEO vs GEO
| Aspect | SEO | GEO |
|---|---|---|
| Target | Traditional search engines (Google, Bing) | AI engines (ChatGPT, Claude, Perplexity, Google AIO) |
| How crawlers work | Index HTML content, follow links | Parse structured data, cannot execute JavaScript |
| Goal | Rank higher in search results | Appear in AI-generated answers |
| Bazaarvoice role | Provides structured data for rich snippets | Future-proofs your gallery content for AI discovery |
Updated 25 days ago