Bazaarvoice Authentic Discovery is an API-driven framework engineered for Generative Engine Optimization (GEO). It ensures your brand’s authentic UGC (ratings, reviews, and questions and answers) is structured and accessible for seamless indexing by AI agents and Large Language Models (LLMs).

Most e-commerce sites render UGC using JavaScript after the page loads. This approach works well for human visitors and traditional search engine crawlers such as Google, Microsoft Bing, and Apple. However, AI crawlers used by platforms such as ChatGPT, Claude, and Perplexity cannot execute JavaScript. As a result, they cannot access dynamically rendered UGC when generating product recommendations or answers.

Authentic Discovery API addresses this limitation by delivering UGC through a server-side API that returns structured data through a ready-to-embed JSON-LD markup. This approach makes your UGC accessible to AI systems without requiring JavaScript execution and ensures your product content is available to both traditional search engines and emerging AI platforms.

Benefits of Authentic Discovery API

• Improves traditional SEO and enables GEO (AI discoverability) simultaneously.
• One API call returns complete, ready-to-embed JSON-LD markup. No SDK and no client-side data manipulation required.
• AI crawlers receive structured data directly in the initial HTML response, prior to any JavaScript execution.
• Reflects current Bazaarvoice Conversations data—not the Display Content Export feeds.

SEO vs GEO