Getting Started

The Bazaarvoice Privacy API provides a secure HTTP interface for integrating Bazaarvoice into your General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other privacy regulations compliance workflows.


The Privacy API offers the following features:

  • Request access to an end-user's personal data
  • Request deletion of an end-user's personal data
  • Retrieve information about pending request

Continue reading to learn how the Privacy API helps you comply with privacy regulations.

Privacy regulations compliance with the Privacy API

Privacy regulations require you to provide several rights to your end-users, including:

  • The Right to be Forgotten
    End-users have the right to request that their data be permanently deleted.
  • The Right of Access
    End-users have the right to request a copy of their data.
  • Data portability
    End-user’s should be able to transfer their data to other service providers.

These rights apply to the data you directly control, as well as data that Bazaarvoice processes on your behalf.
The Bazaarvoice Privacy API allows you to comply with these privacy regulations requirements in the following ways:

Privacy API FeatureCorresponding Rights
Right to be forgottenRequest Bazaarvoice to delete an end-user’s personal data.
Right of AccessRequest a copy of an end-user’s personal data.
Data PortabilityData provided as ZIP compressed files in JSON format.

Level of Effort

Using an API is not the same as using a Bazaarvoice hosted application; You will be building your own application using data services provided by Bazaarvoice. The API returns data in a machine readable format, which you will incorporate into your own application which you must build, host and maintain. As a result, Bazaarvoice clients must have considerable technical resources and ability at their disposal to use this API.

Technical Requirements:

Your team should have the following proficiency:

  • Web application development
  • Client/server interaction based on the HTTPS protocol
  • The ability to process JSON
  • User authentication with OAuth2
  • Data storage and retrieval

Team Members:

Your team should consist of at least the following:

  • A developer familiar with the technical requirements above.

Depending on the scope of your project your team may also need personnel with the following skills:

  • Network engineering and administration
  • Project management and planning
  • Web and graphic design
  • Software testing