Overview

The Bazaarvoice Intelligent Trust Mark serves as a dynamic, seamless, and visible verification that ensures user-generated content meets the highest standards of authenticity. This feature provides a visible, third-party certification that guarantees UGC is real, verified, and trustworthy, helping brands stand out as trusted sources in an era of consumer skepticism.

The Intelligent Trust Mark is first enabled at the deployment zone level through a ConfigHub flag by Bazaarvoice personnel. Trust Mark is recommended for all eligible clients. When you are ready to enable the Trust Mark please reach out to Support, to facilitate the same.

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If both the current Authenticity Trust mark flag and the Intelligent Content Trust Mark flag are enabled, the Intelligent Content Trust Mark takes precedence.

Recommended Use of the Intelligent Trust Mark

Reasons to add the Trust Mark to your site -

The mark is free, automated, and helps turn trust into action in the following ways:

• Builds consumer confidence in purchase decisions.
• Differentiates authentic brands from competitors.
• Signals a strong commitment to authenticity to regulatory bodies.

API Response Change

For UGC endpoints - reviews.json, comments.json, questions.json, answers.json, authors.json ,
stats=reviews can be used in conjunction with Include=Products.

The API will return an additional field in the ReviewStatistics , and that is, intelligentTrustMarkDisplayEligible

Example

https://stg.api.bazaarvoice.com/data/reviews.json?apiversion=5.4&passkey=YourPasskey&Filter=ProductId:productABC&Include=Products&Stats=Reviews

https://stg.api.bazaarvoice.com/data/products.json?apiversion=5.4&passkey=YourPasskey&Filter=Id:productABC&Stats=Reviews

The new field IntelligentTrustMarkDisplayEligible indicates whether a product is eligible to display the Intelligent Trust Mark.

"ReviewStatistics": {
    "HelpfulVoteCount": 123456,
    "FirstSubmissionTime": "2016-01-19T00:56:00.000+00:00",
    "LastSubmissionTime": "2024-12-09T11:40:02.000+00:00",
    "ContextDataDistribution": ...,
    "AverageOverallRating": 4.2,
    "RecommendedCount": 123,
    "NotRecommendedCount": 33,
    "IntelligentTrustMarkDisplayEligible": true
}

FAQ

How often is the Intelligent Trust Mark eligibility calculated?

The eligibility is calculated dynamically at API request time using pre-aggregated product-level statistics that are updated as reviews are updated/published.

What steps do I need to take to turn on the Intelligent Trust Mark?

Please reach out to your Bazaarvoice Technical Account Manager/ Account Manager (TAM) or Support so the feature can be turned on and you can start making API calls as described above.

How fresh is the Intelligent Trust Mark eligibility data?

The product-level statistics are updated as reviews are updated/published, meeting the 48-hour data freshness expectations.