Required Analytics

The following BV Pixel tracking tags are required on pages with user-generated content (UGC).

Minimum required analytics - web

Implementing the API analytics solution requires resources and time. Because of this, Bazaarvoice has declared the following BV Pixel tracking tags as the minimum required analytic tags. The Feature Used tracking tags are only
relevant when the corresponding HTML elements are present.


Failure to implement BV Pixel may result in a degradation of service through lowered API rate limit.

Pages containing user-generated content

The following events are to be implemented on all pages with UGC.

Transactions (eCommerce) and Conversion (non-eCommerce)


  • These events are primarily implemented on the payment confirmation page or the thank you page. Read about the different trackTransaction() events.


  • These events signify a non-eCommerce conversion, such as a store locator. They can occur on the PDP or other parts of your site. The single trackConversionData is required. Read about the it here.

Minimum required analytics - mobile

At this time, we advise clients to use the mobile SDK when building mobile solutions. Analytic events are captured when using the mobile SDK.