Transaction & Conversion Overview

Conversion events for non-eCommerce sites and Transactions events for eCommerce sites are the key metrics that power the Conversion Impact report (CIR).


What is the impact that UGC has on your site? What is the lift that UGC provides? These are the types of questions the Conversion Impact report (CIR) answers. But it is not possible without having Conversion or Transaction analytics events defined.

Transactions events must be included for implementations where sales are involved. While Conversion events are defined as events where a user takes the "desired path or action" that does not involve a monetary transaction, such as store locator, production registration, download, etc.

Section contents

Use the links below or the menu to the left to navigate to the pages in this section.

Non-commerce Conversions

Clients that measure conversion in metrics other than monetary terms should read the documenation on these conversion events.

eCommerce Transactions

Read about the conversion analyics events for customers making monetary purchases.

Related resources

Refer to these resources for additional information related to API Analytics.

Bazaarvoice API Analytics extension

This extension inspects and displays Bazaarvoice analytics data. Bazaarvoice Analytics Inspector is a Google Chrome extension that collects and displays analytics data.

BV Pixel HTML sample

This website is a working example of a Product Display page. The entire project is available as a repo from GitHub.