Overview

This tutorial covers how to implement BV Pixel and its required tags for customers using Bazaarvoice's API. Developers will learn the importance of BV Pixel, the available analytics tags, and the required analytics tags. Verification tools are also provided.

Summary

The Bazaarvoice API Analytics solution, better known as BV Pixel, aims to pass events from all UGC (user-generated content) pages within a client's site to Bazaarvoice. This includes the product display pages (PDP), the confirmation page, category pages, and any product gallery pages, and pages displaying social content. Using this collected data, Bazaarvoice reports on the influence that UGC has throughout a client's site. The following terms are used to describe the different analytics tags within BV Pixel.

Transactions

Product purchases

Conversions

Non-transactional events, such as clicks on a Store Locator or Where to Buy links, newsletter signups, product registration or PDF downloads.

Page views

Page loads for web pages that contain Bazaarvoice code.

Impressions

Instances of Bazaarvoice content that are served to a device and loaded on the page. For example, a consumer viewing a review is an impression. Impressions include interactions with content hidden by code, such as on tabs and accordions.

Features events

Content views and interactions, including the following:

  • InView events indicate that content is visible on the page. This event is triggered only once per page load.
  • ViewedCGC events are triggered if Bazaarvoice content is visible on the page for at least five seconds. This event is triggered only once per page load.
  • Used indicate user interactions with Bazaarvoice content and are used for clicked features, such as Filter, Sort, and Paginate. This event is triggered only once per page load.

Benefits of analytics

Adding BV Pixel to your site helps ensure the overall success of your implementation and provides the best way to measure the value that Bazaarvoice provides to your organization. It also helps us, Bazaarvoice, measure how well our solution is performing for you and enables us to offer recommendations for how to enhance your program based on data.

BV Pixel correlates shopper activity (such as reading reviews, questions and answers, browsing a gallery of images) to conversion results. From this data, you can gain insights such as:

  • Do shoppers who interact with consumer generated content convert more frequently than users who do not?
  • Is a shopper more inclined to purchase products for which they have read reviews over products for which they have not?
  • In an A/B test, do certain variations of features affect conversion better than others?

In addition to valuable insights, BV Pixel can power maintenance-free best practices around volume generation including PIE (post interaction email) and APO (Ask a Product Owner).

Lastly, BV Pixel enables personalization of our products to aid us in targeting the right shoppers at the right time with the right product.

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Failure to implement BV Pixel may result in a degradation of service through lowered API rate limit.

Prior set up

The following list describes steps that must be taken before implementing BV Pixel:

  1. Enable the Conversion Impact Report (CIR) based on the platform your API keys are on.
    Conversations PRR
    Enable first- and third-party cookies. This request should be made to your Bazaarvoice representative.
    Conversations
    Conversion Impact Report is automatically enabled.

  2. Obtain the BV loader file from Bazaarvoice.
    Conversations PRR
    Open a Support Ticket to request the BV loader file.
    Conversations
    The BV loader file will automatically be created when you deploy an implementation to a Deployment Zone in Configuration Hub.