--- updatedAt: 2026-03-30T09:13:05.000Z agentTools: projectIndex: https://developers.bazaarvoice.com/v1.0-ConversationsAPI/llms.txt --- # Transaction Conversion- Non Commerce Conversions Clients that measure conversion in metrics other than monetary terms should use the following analytics event. This analytics event ignores most of the parameters involved with sales. # Overview non-eCommerce conversion For non-eCommerce sites, the analytics metric that should be implemented is described here. Known as a non-eCommerce conversion, this analytic event should be performed when an action such as the following takes place: * Registering a user * Signing up for a subscription (paid or free) * Downloading trial software, a white paper, or something else. This presumably will predispose people to progress in the sales funnel * Requesting more information * Using a feature of an application * Anything else that can be unambiguously counted by a computer and that you want users to do The code should be executed after the appropriate conversion event occurs. > 📘 Data captured by the conversion event cannot be used in post-interaction email (PIE) messages. To send PIE messages, use the [transaction event](/v1.0-ConversationsAPI/docs/transaction-conversion-ecommerce-transactions). # Recommended Values for the type parameter Bazaarvoice can support any value for the type parameter, but the following list provides recommended values for specified conversion types. If you see a permutation that better matches your needs, use it as the value of the label\ to make it more specific to your site. | Type Value | Description | Permutations | | --------------- | -------------------------------------------------------- | ------------------------ | | `StoreLocator` | Used when locating a store or where to purchase offline | DealerLocator, FindStore | | `WhereToBuy` | Where to buy products (online or in store) | | | `BuyNow` | Purchase now | BuyOnline, ClickToBuy | | `Download` | Download various documents like owners manual, etc. | | | `Compare` | Product compare | | | `ProductDetail` | Additional product details | | | `AddToCart` | Add a product to a cart | | | `ContactUs` | Contact information like phone number, email, or address | | | `Coupon` | Coupon or promotional code for a product | promo, promotion | | `Quote` | Request a quote | | # trackConversion event The list below describes what data should be collected in the non-eCommerce conversion event. It is up to the client defining the conversion event to determine when to execute. | Field | Priority | Sample value | | ----- | -------- | ------------------------------ | | type | Required | 'StoreLocator' | | label | Optional | 'Where are we located?' | | value | Optional | '78704' - Do not send PII data | ```javascript JavaScript //create the ConversionData object var ConversionData = { label: 'Where are we located?', value: 1, type: 'StoreLocator' }; BV.pixel.trackConversion(ConversionData); ``` # Sample non-eCommerce conversion The example below provides a use case where a non-commerce conversion event might be tracked. > 📘 **Use with the API Analytics Extension** > > Interacting with the HTML controls below also invokes the [ Feature Used Event](/v1.0-ConversationsAPI/docs/product-display-page-feature-used-events), which the elements document. This can be seen in the Chrome browser with the [Bazaarvoice Chrome Extension](https://chrome.google.com/webstore/detail/bazaarvoice-analytics-ins/olmofcadoappjkcnnhomdlnpmpbleekd) installed. [block:html] { "html": "\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n
HTML Control\n
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Type'emailSignUp'
Label'Sign Up for Deals'
Value1
Code Sample\n
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//create the ConversionData object
var ConversionData = {
  label: 'Sign Up for Deals',
  value: 1,
  type: 'emailSignUp'
};
//on the click event of the button send the ConversionData
// JQuery is used in this sample
$( \"btn.btn-primary\" ).click(function() {
  BV.pixel.trackConversion(ConversionData);
});
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" } [/block]