---
updatedAt: 2026-07-21T06:16:12.000Z
agentTools:
  projectIndex: https://developers.bazaarvoice.com/v1.0-ConversationsAPI/llms.txt
---

# Intelligent Trust Mark on Products

The Intelligent Trust Mark (ITMK) is a dynamic, catalog product/PDP-level Trust Mark designed to broadcast trustworthiness to consumers across e-Commerce sites.

# Overview

The Bazaarvoice Intelligent Trust Mark serves as a dynamic, seamless, and visible verification that ensures user-generated content meets the highest standards of authenticity. This feature provides a visible, third-party certification that guarantees UGC is real, verified, and trustworthy, helping brands stand out as trusted sources in an era of consumer skepticism.

<Image src="https://files.readme.io/a862d06d1ee368093b689ba3300022788afef30c3a796d52a9099db0d2f0dc44-trustmark_en.png" align="center" />

The Intelligent Trust Mark is first enabled at the deployment zone level through a ConfigHub flag by Bazaarvoice personnel. Trust Mark is recommended for all eligible clients. When you are ready to enable the Trust Mark please reach out to [Support](https://support.bazaarvoice.com), to facilitate the same.

<Callout icon="🚧" theme="warn">
  ### If both the current Authenticity Trust mark flag and the Intelligent Content Trust Mark flag are enabled, the Intelligent Content Trust Mark takes precedence.
</Callout>

# Recommended Use of the Intelligent Trust Mark

<Image src="https://files.readme.io/f569acbc4d03c64b70f8d7daab0bdee513b8bcff5a93eb79bdd4f5d802eaf30f-p0r96ix7nlmea7j6my.svg" align="center" />

Reasons to add the Trust Mark to your site -

The mark is free, automated, and helps turn trust into action in the following ways:

* Builds consumer confidence in purchase decisions.
* Differentiates authentic brands from competitors.
* Signals a strong commitment to authenticity to regulatory bodies.

<Callout icon="📘" theme="info">
  ### Intelligent Trust Mark icons for supported locales can be downloaded from [here](/v1.0-ConversationsAPI/docs/locales-supported-by-trust-mark)
</Callout>

# API Response Change

For UGC endpoints - `reviews.json`, `comments.json`, `questions.json`, `answers.json`, `authors.json` ,<br />`stats=reviews` can be used in conjunction with `Include=Products`.

The API will return an additional field in the ReviewStatistics , and that is, **intelligentTrustMarkDisplayEligible**

## Example

```css URL | Reviews.json
https://stg.api.bazaarvoice.com/data/reviews.json?apiversion=5.4&passkey=YourPasskey&Filter=ProductId:productABC&Include=Products&Stats=Reviews
```

<br />

```css URL | Products.json
https://stg.api.bazaarvoice.com/data/products.json?apiversion=5.4&passkey=YourPasskey&Filter=Id:productABC&Stats=Reviews
```

The new field **IntelligentTrustMarkDisplayEligible** indicates whether a product is eligible to display the Intelligent Trust Mark.

```json
"ReviewStatistics": {
    "HelpfulVoteCount": 123456,
    "FirstSubmissionTime": "2016-01-19T00:56:00.000+00:00",
    "LastSubmissionTime": "2024-12-09T11:40:02.000+00:00",
    "ContextDataDistribution": ...,
    "AverageOverallRating": 4.2,
    "RecommendedCount": 123,
    "NotRecommendedCount": 33,
    "IntelligentTrustMarkDisplayEligible": true
}
```

***

# FAQ

## How often is the Intelligent Trust Mark eligibility calculated?

The eligibility is calculated dynamically at API request time using pre-aggregated product-level statistics that are updated as reviews are updated/published.

## What steps do I need to take to turn on the Intelligent Trust Mark?

Please reach out to your Bazaarvoice Technical Account Manager/ Account Manager (TAM) or [Support](https://support.bazaarvoice.com) so the feature can be turned on and you can start making API calls as described above.

## How fresh is the Intelligent Trust Mark eligibility data?

The product-level statistics are updated as reviews are updated/published, meeting the 48-hour data freshness expectations.